Content Writer and Editor at Zwync in Bengaluru, Karnataka

Job Description

We are seeking a talented Content Writer to join our team, focusing on crafting engaging and informative blog posts that resonate with our target audience. As a Content Writer, you will play a key role in creating content that aligns with our brand voice, educates our readers, and supports our overall marketing strategies.

Roles and Responsibilities:

• Conduct thorough research on industry-related topics to generate unique and relevant content ideas.
• Stay updated with current trends, audience preferences, and competitors’ content strategies.
• Write clear, concise, and well-researched blog posts that align with our content marketing goals and SEO strategy.
• Create blog posts that are engaging, informative, and add value to our readers.
• Implement best practices for on-page SEO, including keyword integration, internal linking, meta descriptions, and heading structure.
• Collaborate with the SEO team to optimize blog content for search engine ranking and discoverability.
• Edit and proofread content to ensure high quality, accuracy, and consistency.
• Ensure content is free from grammatical errors and adheres to brand style guidelines.
• Work with the content team to plan, develop, and manage a content calendar for blog posts.
• Prioritize content that aligns with upcoming marketing campaigns, product launches, and seasonal trends.
• Analyze content performance using analytics tools and make data-driven recommendations for improvement.
• Regularly track key performance indicators (KPIs), such as engagement metrics and conversion rates, to optimize future content.
• Collaborate with designers, marketers, and other team members to produce well-rounded, multimedia content.
• Attend brainstorming sessions and contribute ideas to enhance the content strategy and improve reader engagement.

Key Qualifications:

• Proven experience as a Content Writer, preferably within blogging or editorial fields.
• Strong writing and editing skills with a keen eye for detail.
• Familiarity with SEO best practices and content marketing strategies.
• Ability to conduct thorough research and adapt tone and style as required.
• Proficiency in using content management systems (CMS), such as WordPress.

Benefits:

• Provident Fund

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Overtime pay

Ability to commute/relocate:

• Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 1 year (Required)

Location:

• Bangalore, Karnataka (Required)

Work Location: In person